Hygiene and health company Essity and McDonald’s are writing circular history with a recycling project that turns used paper cups into a new resource. Starting in 2020, the project consisting of a team from Essity, logistics partner HAVI, and McDonald’s Deutschland LLC, has piloted different opportunities to give paper cup waste a new life. The pilot showed that Essity can successfully use the paper cups, after they have been shredded, as material for some of their mills and turn them into Tork branded toilet paper.
Contributing to the circular economy: Essity and McDonald's Deutschland LLC have launched a joint recycling pilot project in which used paper cups are shredded and then reprocessed into Tork products
© Essity GmbH
The solution is an extension of the Tork PaperCircle® recycling service, which is Essity’s award winning circular service for recycling used paper towels into toilet paper.