Driving growth through sustainability: Insights from a global strategist
09.09.2025The BIR World Recycling Convention & Exhibition in Bangkok will open on Monday, 27 October 2025 at 09:30 AM with an inspiring keynote address by Mr Juan Verde, internationally renowned policy expert and corporate strategist. The session will be chaired by BIR President Susie Burrage OBE, setting the stage for a powerful start to our Convention.
A trusted advisor to US Presidents Biden, Obama and Clinton, Mr Verde has dedicated his career to shaping strategies at the intersection of business, trade and sustainability. From his leadership roles at the U.S. Department of Commerce to advising global companies like Google, Cisco and American Express, Mr Verde brings unparalleled insight into how sustainable development and strategic alliances can drive growth.
In his keynote address, he will share how the green economy is reshaping industries worldwide, and why recycling stands at the very heart of this transformation. Drawing on decades of experience in both the public and private sectors, he will provide delegates with practical perspectives on:
- Unlocking opportunities in global trade and investment through sustainable innovation
- Positioning recycling as a driver of economic growth in the new green paradigm
- Building alliances across business and policy to accelerate positive change
Mr Verde is also a leading advocate for climate action, with involvement in initiatives such as The Climate Reality Project founded by US Vice President Al Gore and the UN Climate Conferences COP25 and COP26. He has been recognised among the 100 Most Influential Hispanic Leaders in the Fight Against Climate Change.
He holds a master’s degree in Public Policy from Harvard University and a Bachelor of Arts in Political Science and International Relations from Boston University, and was elected to the Alumni Board of Directors at Harvard University’s Kennedy School of Government. In addition, he has been decorated as a knight by the Sovereign Order of the Ecumenical Knights of Rhodes and Malta, and his work has been recognised by the late Pope Francis.
Why you should attend
Listen to a first-class speaker and one of the world’s most respected sustainability strategists, and learn how to align your business with the fast-evolving green economy.
Join this powerful conversation at BIR Bangkok 2025 and take away valuable ideas to position recycling at the centre of a sustainable future.
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